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Client

Wiener osiguranje

Brand

Wiener osiguranje

Date

October 2019

Category

Finance

INSURE YOUR PEACE OF MIND

How long should this case text be? If it’s too long, the reader may lose interest so (s)he doesn’t even take a look at the stuff we’ve done, and if it’s too short… well, it may look like the campaign wasn’t very well thought-out.

FEARLESS CAMPAIGN

All the big players in the insurance industry use "negative" emotions in their communication, often intimidating clients with the worst case scenarios - from house fires and floods all the way to injuries and burglaries. Can Wiener insurance be fearless and positive in this reign of terror?

GIVE PEACE A CHANCE

Can you remember the last time you were completely carefree? Worrying is as natural as breathing. Whether it's about family, health, work, love ... we all constantly worry about something. Could insurance be a calming factor in our lives? That was our starting point when we created the new positioning slogan and came up with a creative concept to go along with it: Wiener. It insures your peace of mind.

ONLY SWEAT THE SMALL STUFF

When Wiener insurance insures everything you care for - you have nothing left to worry about. Or do you? This is the main premise of the campaign in which we see the petty little worries of our protagonists - they simply don’t have bigger ones! To paraphrase the famous phrase, they have smaller fish to fry.

Is it OK to like a photo if you’re in it?
How come they don’t take their shoes off when they get on the bed in movies?
How much is a pinch? Is it possible to give a 110% on a football field? What’s the difference between scattered rain and scattered showers? To click the ad or not to click the ad?

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Jurica Ćorluka ~ Head of Creative, Copywriter | Damir Mazinjanin ~ Art Director | Tomislav Fabijanić ~ Designer | Danijela Maričević ~ Head of Account | Anamarija Vuić ~ Account Executive Junior | Iva Kaligarić ~ Strategic Director

Associates

Domagoj Delić ~ Copywriter | Rino Barbir ~ Director, DOP | Tina Fras ~ Producer (Komakino) | Marina Jurišić ~ Producer (Komakino) | Damir Žižić ~ Photographer | Vinko Pelicarić ~ Music

Wiener insurance

Jasna Horvat ~ Head of Marketing and Corporate Communications | Alina Radusin ~ Specialist in Marketing and Corporate Communications

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Señor is one of the most creative and geeky agencies in the world! It’s fantastic how well they managed to get to know us and figure out what we want, even better than ourselves. The result is an intelligent and entertaining campaign after which, I believe, we at Weiner will definitely worry less about serious worries.

Jasna Horvat - Head of Marketing and Corporate Communications

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32 seconds of a long static shot in a commercial? I bet this is a record, right? If you filmed a longer one, call me.

Vanja Blumenšajn - Very Creative Director

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I hope that you’ll be able to watch the TV ads diligently enough to notice that in one of them the main character isn’t alone in the scene.

Jurica Ćorluka - Head of Creative

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This is one of those campaigns that reminded me why I do this job. One of those that don’t underestimate the consumer and one for which you just know that is both well done, well thought-out and brilliantly executed.

Danijela Maričević - Head of Account

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This was my first ever shooting. I am very happy.

Anamarija Vuić - Account Executive Junior

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You put a camera on a tripod and the video shoots itself. I love Señor’s scripts.

Rino Barbir - Director, DOP