Filmmaking is a demanding job - long days and even longer nights on set, a constant race against time, an empty catering table at three in the morning, and endless waiting for the clouds to clear. To be good at production, you have to truly love it.
QUIET ON SET, WE’RE ROLLING!
There are production companies that get the job done, and then there are those that completely immerse themselves in every project. For the team at Gone Fishing, reality ceases to exist the moment production begins. Their focus on film is so extreme that everything else, from personal obligations to everyday chores, falls by the wayside. How do you build a brand that communicates that level of dedication?
ARE YOU SURE YOU TURNED OFF THE IRON?
The name Gone Fishing wasn’t chosen for a love of casting a line, but as an English idiom describing a state of mind in which someone drifts off, gets lost in thought, or becomes temporarily unavailable to the outside world. The slogan Totally focused on film communicates this same kind of creative absence, pointing to the fact that the production team has “gone fishing” - to make films.
As a contrast, the visual identity is built around everything that gets neglected because of filmmaking.
Credits
Señor
Iva Kaligarić ~ Strategic Director | Tomislav Fabijanić ~ Head of Design | Jurica Ćorluka ~ Head of Creative, copywriter
Associates
Ivan Grgur - Director | Magdalena Ptiček ~ DOP
