Five of our projects at the CDA biennale!
A big thanks to the Croatian Designers Association’s committee for including five of our works that were part of the visual communication design category in the biennial Exhibition of Croatian design 21/22 — Indirekt, Kubatura, Varteks, Modulee and Poluotok. Congratulations to all the other authors of selected works and see you in January 2023 at the exhibition’s grand opening in Lauba![Read more]
CAMPAIGN FOR AKD – FROM POINT A TO B
After a lot of focus groups, interviews and research, we came to a shocking conclusion: people don't enjoy handling beaurocratic tasks, waiting in lines and coming to the same place over and over again because they forgot a paper they never knew is needed. If only there was a way to do it all quickly, easily and without the need for walking all over the city. Or is there?[Read more]
IVA IS ON KAKTUS JURY
Our OG señorita and super managing director Iva Kaligarić is joining the regional jury of the Serbian KAKTUS festival! A big thanks to Marketing mreža for the invite, fingers crossed for all applicants (Iva is strict, but fair!) and see you in November in Belgrade.[Read more]
A research that all señores and señoritas will participate in from August 1 until August 15 is figuring out ways to achieve a quality rest on a vacation. We’ll come back with answers on how to build the firmest sandcastle, mix the perfect piña colada and other findings on August 16, and, until then… hasta la vista, bebé.[Read more]
We are UNICEF’s new agency!
We’ve proudly welcomed our new client and, instead of a light warm up, started the job running — with the Milky Way, a race for a good cause — and this year we’re gathering to support the mental health of children and youth. Find out more about the race and ways to support the cause at mlijecnastaza.hr/en.[Read more]
Foreo got a brand facelift
FOREO is not just another beauty brand, neither should it look like one. That’s why our task was to create a new, systematised face to match the status of a premium leader in the beauty industry. Brand repositioning, new layout design, creation of a detailed brand book and art direction and production of 140 product and model photographs and videos for 80 markets — find out all about our brand care routine for FOREO.[Read more]
WE BRANDED INDIREKT’S JUBILEE
NEW BONBON CAMPAIGN IS BONBON!
After much exploration and comparison, we concluded it would be best to make a sequel to the successful bonbon campaign „It's human to compare“ and remind ourselves as to how the everyday life look for the smart shoppers, target audience of bonbon, with their unbelievable power of perception, rational thinking and natural curiosity.[Read more]
Irena presented us to Vilnius
Besides thinking of our own creative strategy, our branding specialist Irena is also thinking of ways to present it to others - in this case the students of Marketing Communication at Vilnius University. A big thank you to prof. Morana Fudurić of EFZG for giving us a chance to contribute to the academic community and a big thank you to our soon-to-be colleagues for coming up with questions so great that we learned something new from them ourselves.[Read more]
Varteks TVCs on DHF
A big thanks to the Croatian Film Days (Dani hrvatskog filma) for selecting our Varteks campaign TVCs as part of the Films for designated purpose category! Now, besides in their stores, you can see every detail of the clothing on the big screen at the Tuškanac cinema.
P.S. A special mention goes to everyone who shows up at the premiere wearing a Varteks suit![Read more]