Not only that; also a TV station, a publishing house and a street artist. And so much more. Communication doesn’t care for (media) boundaries. Advertising has long since become production of content. It is truly advertainment - ads and the entertainment industry living side by side. Creatives, more than ever, have to be writers, screenwriters, producers, directors in the service of entertaining, informing and generating likes, shares and revenue. There’s a lot of opportunities on the horizon: bigger budgets, bigger platforms, receptive audiences. But only if we’re ready for the changes.
Señor is an independent communication and branding agency. We combine smart strategies, innovative concepts and outstanding executions and package them into non-spam communication that’s people-relevant and result-oriented.
We are creative problem-solvers. Whether it’s a communication platform for a telecom, rebranding of an organic food company or a pro-bono project for a dolphin-saving NGO, we want to work on finding new and smart solutions.
SEÑOR IS THINKING CREATIVELY & STRATEGICALLY
EKG: Ideas are the focus of everything we do and nothing makes us happier than a great execution of a great idea. We care that these ideas are positive, sustainable and inclusive because they have the power to shape and change society and bring value to brands and to the people who use them.
EEG: The vision and strategy define the longterm trajectory of the brand and the results can be objectively measured. The creative product isn’t just a colorful ad. Everything we do is intrinsically connected to every phase in a brand’s life-cycle: from the product conception and communication all the way to the consumer. And further!
research, analysis, brand and communication strategies, consulting, creative concepts, integrated marketing campaigns, TV, radio, print, outdoor, online, events, naming, visual identities, logos, packaging…
WE DON'T DO
projects we don’t believe in, puns just for the sake of making puns, 24-hour campaigns, miss deadlines, long phone calls, pitches for wobblers, inconclusive feedbacks, open-ended marathon meetings…
Brand new world
The way we communicate, just like the economy, is experiencing monumental changes. Our world is changing so it’s us who must change, too. The old system, focused on taking (market share, shelf positions, your time…) has totally forgot about giving. Mass communication is a hundred-way process that is easier to block and ignore than ever before (think adblock + remote control) so it’s necessary to make it a win-win for everyone involved.
Ad agencies stick to tested formulas. That’s why Señor came up with one of its own that it implements on every project. Market shares don’t come about without sharing. Advertising mustn’t be one-way spam, it should give (ideas, values, information…) to a public that will, if recognized as relevant, give back (attention, trust, loyalty…).
DO AWARDS MATTER?
The coolest thing is to win them and then say they don’t. Awards are definitely the greatest agency swag but we shouldn’t take them so seriously. Recognition is cool, but it’s much more important to focus on doing quality work. In previous years, we won the major regional awards for advertising, branding, packaging and digital and to top it all off we took home Agency of the Year at BalCannes. To be among the best regional creative agencies and retain the level of quality over the years matters to us - you’re only good as your worst project. Winning awards gets you recognition from your peers and clients, but you also get young talent wanting to work with you - and that’s the most important thing for winning awards in the future.
Social causes - Gold @ IdejaX 2019 ~ Design - Bronze @ IdejaX 2019 ~ Telecommunications - Bronze @ Effie 2019 ~ Agency of the Year @ BalCannes 2018 ~ Agency of the Year – 1st Runner-up @ Ideja X 2018 ~ Campaign of the Year @ Ideja X 2018 ~ Telecommunications - Gold and Silver @ Ideja X 2018 ~ Social causes - Bronze @ Ideja X 2018 ~ Telecommunications - Bronze @ Effie 2018 ~ FMCG - Gold @ Effie 2018 ~ Top 25 Regional Campaigns @ BalCannes 2017 ~ Telecommunications - Gold @ Effie 2017 ~ Integrated Advertising - Bronze @ MIXX Europe 2017 ~ Pharma, health and beauty - Gold @ IdejaX 2017 ~ Agency of the Year 2016 – 1st Runner-up @ IdejaX 2016 ~ Best Telecommunications campaign @ IdejaX 2016 ~ Best media campaign @ IdejaX 2016 ~ Best Copywriting @ IdejaX 2016 ~ Best Packaging Design in the region @ Regpak 2016 ~ Best billboard and creative use of media @ Outward 2016 ~ Best design in digital media @ Exhibition of Croatian design 15/16 ~ Grand Prix @ MIXX 2016 ~ Agency of the Year 2015 – 1st Runner-up @ IdejaX 2015 ~ Best Telecommunications campaign @ IdejaX 2015 ~ Best Wine Packaging @ Cropak 2015 ~ Best Copywriting @ IdejaX 2014 ~ Best Design and Art Direction @ IdejaX 2014 ~ Best Self-Promotion and Corporate Communications @ IdejaX 2014 ~ Best Copywriter @ Sudnji Dan 2014 ~ Big Idea @ Sudnji Dan 2014 ~ Indoor Creative of the Year @ Weekend Media Festival 2014. ~ Top 25 Regional Campaigns @ BalCannes 2014
WHO IS SEÑOR?
Our team consists of award-winning creative professionals who learned the ropes in different advertising agencies and joined our team to have a crack at new challenges: creating smart, non-spam communication that benefits brands, companies and consumers. Meet Señor's mom and dad:
Insisting on excellence since 1979. Over a decade and a half in advertising. For more than 10 years a member of the jury of the biggest national advertising festival, presiding as president on two occasions. Won almost all national and a fair number of international advertising awards (Festo, Ideja X, Effie, MIXX, MIXX awards Europe, ADCC, Outward, ADCE, Red Dot, Golden drum, Eurobest, Balcannes, MIAF, SEMPL, Sudnji dan, Cropack, Regpack…). Named Creative of the Year (Sudnji dan), Copywriter of the Year (twice at Sudnji dan and Ideja X) and one of the best Croatian creatives of the decade (Media Marketing magazine). In 2013, decides he needs new challenges in his life and starts an independent agency for communication and branding - Señor, where he resides and works.
Gained a decade of advertising experience in one of the biggest Croatian agencies. As Director of Strategy and Business Development led the Client Service department (account, media, strategy), becoming a Board member and being responsible for brand development and communication strategies for leading Croatian and international companies. Projects she worked on have won major critical acclaim (Ideja X, Effie awards, Eurobest, MIAF, ADCC, Balcannes, Mixx awards Europe, SEMPL, adsoftheworld…) and she’s known to have a special flare for demanding and socially responsible projects. She got her masters degree in Destination branding at the Faculty of Economics & Business in Zagreb. In 2013 she decided that she needed new challenges in life and co-founded Señor, which aims to make people happy and be happy.
FAQ, I STILL HAVE A LOT OF QUESTIONS FOR YOU GUYS!
Señor. Campañas and more! Sounds cool, but what does it really mean? Is Señor a full-service agency?
Today we have sponsored search and Google ads. Isn’t that enough?
There’s no media or technological innovation that will replace a good old fashioned idea. Media is just an instrument - the thing we use it for and what we will accomplish with it depends on the dexterity, knowledge and talent of those who dare take a whack at it. Whether it’s a creative execution, communication strategy or anything else, the argument “this is the way it’s always been done” simply doesn’t do it for us. To be successful means pushing boundaries with the purpose of accomplishing objectives.
An agency like any other. Why Señor?
An agency is not just office space, computers and coffee machines. Meet the designers, copywriters, strategists that do the work: these are the experts on who’s talent and knowledge your success depends. As opposed to punching the clock, top creatives organized according to their affinities and capabilities will be optimally suited to answer your brief. No-brainers are fine - if you’re a jellyfish. We’ve created communication for some of the biggest companies in the region, but we still prefer non-profit over non-sense. Some of our best work has been for small clients, but we made sure they came out great. If you get your kick out off projects that will give you butterflies in your tummy - give us a call.