After a lot of focus groups, interviews and research, we came to a shocking conclusion: people don't enjoy handling beaurocratic tasks, waiting in lines and coming to the same place over and over again because they forgot a paper they never knew is needed. If only there was a way to do it all quickly, easily and without the need for walking all over the city. Or is there?
Digital ID, much like the eGrađani platform, exists for a while now. Yet, very small percentage of people activated their digital ID cards, enabling them to use its full potential. Healthy chunk of people don't even know it is possible to do more then a 100 beaurocracy-related tasks that way, and insist on wasting away their time and soles of their shoes walking from point A to B, to do something they could have done from home.
That's why AKD decided to inform people and encourage them to activate their digital ID cards. How we managed to get form point A to a campaign? Take a look below.
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UNBEARABLY GOOD NEWS
“ASPARAGUS BEAR” IS HEADING TO TIFF
“Asparagus Bear” is a documentary film by director Ivan Grgur, soon to have its world premiere at the prestigious Toronto International Film Festival. We created the poster for the Zagreb Film production in collaboration with Zagreb-based artist Klarxy - thanks to her for the wonderful illustration, and special thanks to Nebojša Slijepčević for making us a part of this story. Congrats to the whole crew - we hope the Bear will have a terrific journey across the pond!
[Read more]WE LOVE ZGRAF
WE WON ZGRAF
At last night’s opening of Zgraf 13, the international exhibition of graphic design and visual communications, our project Modulee was awarded the 2nd prize! Many thanks to the jury for this lovely recognition, and be sure to check out the full story behind the project with a click on the link.
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