July 25th marks the start of the TV series named Kolaži o laži, the first local documentary series about media (il)literacy. This well thought and brilliantly realized project (kudos Eclectica!) focuses on a number of ongoing themes such as influencers, fake news, conspiracy theories and others. With a help of many experts, every episode educates the viewer on the matter on a very thoughtful and understandable way, and encourages him to think critically about the content he’s exposed to. One of six episodes is focused on advertising, and we had the honor of giving our two cents on that subject (we can’t wait for August 15th!). If you’re home some time during the summer, it’s Sundays at 2 pm, so check the trailer out and save the date for these six Sundays.
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NEW SIMPA CAMPAIGN FOR HRVATSKI TELEKOM
More money, more problems? Not if you ask prepaid users, who just want to surf without unexpected costs. That’s why Hrvatski Telekom created eSimpa — the only 100% digital option with which prepaid users surf without situations in which money is still being taken from their account after they run out of gigs. Find out how we capitalized on that information in creating the new HT campaign.
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Four new faces
In the last few months, four new colleagues joined us in all three departments — Monika Vodopija strengthened the design department, Mario Štrok refreshed the copy room, and Anja Mihaljević and Nika Novak reinforced the account lines. We wish our fresh señoritas and señor a warm welcome and a cold piña colada!
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