As this year’s theme of Kaktus festival is self-reflection, our Iva began to warm-up for the role of the president of the regional jury by giving her reflection on the state of the advertising industry. Why self-criticism is important, who makes the reputation of the industry and on what factors will Iva pay special attention during the jurying — read in the interview.
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SCARY GOOD CAMPAIGN
SEÑOR FOR THE PROTECTION OF THE WILD ANIMALS!
Poisoning of wild animals has been an uncontrolled problem in Croatia for decades. By using the illegal and punishable poison, people cause damage to our biodiversity, native species, clean water and fertile soil. That’s why, association Biom, as part of the European project BalkanDetox LIFE, decided to make the general public aware of the importance of preventing poisoning. How we approached this task, find out in the new case study.
[Read more]AWARD JURESDICTION
ONCE AGAIN JURE JUDGES IDEJAX
As a part of Dani komunikacija festival, our Head of Creative Jurica Ćorluka will evaluate the best ideas in Croatian advertising on IdejaX. This year, he’ll judge campaigns in the Best on Market and Best of Positive Change categories. Good luck to all competitors!