As this year’s theme of Kaktus festival is self-reflection, our Iva began to warm-up for the role of the president of the regional jury by giving her reflection on the state of the advertising industry. Why self-criticism is important, who makes the reputation of the industry and on what factors will Iva pay special attention during the jurying — read in the interview.
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OUT-OUT-OUT OF OFFICE
THE WHOLE AGENCY IS OFF
We have one very important task ahead of us: getting properly rested. The project runs from the 3rd to the 16th of August, the goal is total relaxation and lounging, and the target is an agency that can’t wait to frolic in the sea.
[Read more]IVA ON AI, IN BLACK AND WHITE
A SHORT INTERVIEW FOR LIDER
When it comes to AI in marketing, everyone is crossing swords, and our Iva has joined the fray with her pen for Lider's Agencijsko bilo. Are AI campaigns killing creativity, what are the implications of the slop era, and does the future hold artificial perfection or humanity with all its flaws? Find out in this short and sweet interview.
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