In these difficult times, instead of promoting its own products, Zagrebačka banka decided to donate a campaign to the small and micro business owners in tourism, inviting all citizens to visit undiscovered beauties of our country. After the competition and the selection, we finally approached a phase of promoting our nation’s beautiful destinations. Therefore, take a look at the first of a series of promotional videos and visit prviput.hr, we are certain that you’ll find some great locations for your weekend trip.
OUR #FIRSTTIME AS THE BEST SOCIALLY RESPONSIBLE CAMPAIGN
Based on the international jury’s votes at the Grand PRix awards held last night, the campaign #firsttime that we created for Zaba won the Grand PRix for corporate social responsibility communication! Congratulations to the Zaba team, 404 agency and all the small business owners that bravely stood in front of the camera.[Read more]
ZABA’S CAMPAIGN CONTINUES IN 2021.
After the campaign’s launch last fall, it’s time for new tours and adventures. Zaba’s campaign continues with presenting the small business owners in tourism: the tourist agency Travel to Croatia and the second of two grand winners of the #firsttime competition that won an integrated advertising campaign — owners of the ranch Ramarin. Check their story out and then visit prviput.hr for some new trip ideas, don’t hold your horses! ;)[Read more]