DON’T FORGET TO LEAVE A REVIEW

A NOT-SO-RESTFUL VACATION

Almost everyone in Croatia feels the impact of tourism. It significantly influences our individual lives and society as a whole, both directly and indirectly. Over the last twenty years, tourism has become more massive, more bizarre, and more ridiculous than ever. One of the best places to see this trend is in online reviews.

The documentary series Ne zaboravite ostaviti recenziju (Don’t Forget to Leave a Review) offers a humorous, informative and entertaining overview of Croatian tourism in the 21st century, with reviews driving the plot, and the people who write them, read them or (literally) depend on them acting as the protagonists.

5 STAR VISUALS

The series presents real places and real people, as well as the slew of online reviews that these same people type out on their phones when they’re annoyed by the bill for their lunch or unpleasantly surprised by the state of their apartment’s bathroom. This is why finding a language that bridges the gap between the offline and the online world, while keeping the humorous and approachable tone of the series as a whole, was key to developing its visual identity.

The visuals needed to be acceptable to a typical TV audience, yet engaging and attractive enough for younger generations. Their dynamics and aesthetics are in line with the pace and look of the series, which deliberately more resembles an Instagram feed than a traditional TV report. The influence of the digital world doesn’t just change tourism; it also shapes the way we present it on TV.

BINGE-WORTHY MATERIAL

Ne zaboravite ostaviti recenziju (Don’t Forget to Leave a Review) airs on Tuesdays at 8:15 p.m. on HRT1. If you miss it, the episodes are available after airing on the HRTi platform. Take a look, or at least watch the trailer below, and of course, never forget to leave a review.