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Client

Udruga Biom

Brand

Udruga Biom

Date

October 2025

Category

Social action

FABLES THAT PROTECT NATURE

People sometimes place poisoned baits in the environment to eliminate predators and protect livestock and other domestic animals. But poison does not discriminate. Although the main target is most often predators such as wolves or jackals, the consequences are much more far-reaching. Other endangered species, like the Eurasian griffon vulture and the golden eagle, often fall victim to the poisoned baits despite not being the intended target.

A VICIOUS CYCLE

Although illegal, poisoning wildlife has been normalized in the region for generations. In the mid-20th century, entire villages would distribute the poison collectively – it was an event in which the whole community participated. Once poisoning became illegal, the act became less public, but it remained widespread and still poses a significant danger to people, animals and the ecosystem.

Those who still poison wild animals today do so because they saw their fathers doing it – they in turn used poisoned baits because they followed the example set by the generation before them. To break out of this vicious cycle, we must raise a new generation that understands that poisoning wildlife is not the solution, and instead teach them about the importance of balance within ecosystems.

NOT A FAIRY TALE, BUT A FABLE

To make this problem more understandable to children, we’ve prepared the picture book Fables That Protect Nature. The book explains the importance of conserving nature in a child-friendly way, through rhymed fables and the illustrated characters of the Wolf, the Ant, the Lynx, and the kind-hearted Hunter, and also encourages parents to talk to their children about treating nature responsibly and coexisting with all living beings in harmony.

The picture book is available for download here, and it can also be found on the shelves of children’s libraries across Croatia.

Fables that protect nature
Wolf
Lynx
Griffon vulture
Report animal poisoning by calling 112. Animal poisoning isn't a fable — it's a harsh reality.
Animal poisoning isn't a fable — it's a harsh reality. Report animal poisoning by calling 112.
Thank you for reporting animal poisoning!
+4 more
"Fables That Protect Nature" is also being carried out through libraries.

Credits

Señor

Jurica Ćorluka ~ Head of creative, copywriter, fables author | Tomislav Fabijanić ~ Head of design | Nikša Modrić ~ Copywriter | Ena Bebek ~ Account manager | Iva Kaligarić ~ Strategic Director

Biom Association

Bolesław Słociński ~ Program manager | Marija Martinko Ivanov ~ Senior nature conservation officer | Iva Šoštarić ~ Public outreach program manager | Goran Šikić ~ Senior communications officer | Melani Glavinić ~ Communications officer | Tanja Starčević ~ Senior associate for finance and administration

Associates

Damir Mazinjanin ~ Illustrator | Evelina Rudan Kapec ~ Professional associate

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I hope that children will enjoy reading the picture book as much as I enjoyed illustrating it, and that it will help them become more aware of the importance of protecting wildlife.

Damir Mazinjanin - Illustrator

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Introducing and explaining the topic of illegal wildlife poisoning to an adult audience is already a demanding task, and it’s an even greater challenge when the audience is young children. The Señor team came up with an appropriate and visually appealing way to capture children’s attention and, by explaining the complexity of ecosystems in way children can understand, also illustrate the harmfulness of illegal poison use.

Marija Martinko Ivanov - Senior nature conservation officer

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Our two fables convey an important message not only to the present generation, but also to future ones – to have respect for all wildlife. Thanks to the Fables, we succeeded in bringing key messages to the audience of today, while also leaving a lasting mark in libraries. Señor has created a highly ambitious concept enriched by the beautiful design of the book.

Bolesław Słociński - Program manager

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We are very grateful for the opportunity to present the challenges of nature conservation – which is often a difficult topic – in such a cheerful, positive, and fresh way. Our work with young nature lovers has gained a wonderful new dimension through this campaign!

Iva Šoštarić - Public outreach program manager

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It’s a joy to work on campaigns that carry the scent of a freshly printed book.

Ena Bebek - Account manager