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Client

Deltron

Brand

Azuri

Date

June 2018

Category

Retail and Household

WHEN THE SUMMER GETS BOILING HOT

IDEJA X Household and retail: finalist

Croatia is known for two things: its hot summers and being rather casual when it comes to preparing for the regular heat waves. Both of these characteristics make it a perfect candidate for a summer campaign for air conditioners. 

“I was at a concert in Boogaloo. It was boiling hot.” - anonymous Lil’ Hottie fan 

DROP IT LIKE IT’S HOT

In mid 2018 Deltron decided to launch Azuri - a new, mainstream brand of air conditioners and wanted a cool new OOH campaign to accompany that launch. And while the communication strategy relied on reminding people on the horribly unpleasant feeling of the summer heat, our execution made sure we didn’t end up in the same pot with the hundreds of other air conditioning ads that spring up every summer. 

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Luka Pervan ~ Creative Director, Copywriter | Damir Mazinjanin ~ Art Director | Klasja Habjan ~ Junior Designer | Iva Kaligarić ~ Strategic Director

Associates

Aarón Martínez ~ Illustrator

Deltron

Ivica Bašić ~ Board Member

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Actually, 70% of my time on this project was spent searching for a good 3D illustrator. Eventually I found him. In Mexico. ¡Saludos, Aarón!

Luka Pervan - Creative Director

senor no hablo espanol