For years we've been dominating the telecom category with Iskon, this spring we've launched our first campaign for bonbon, and here we are now with the first campaign for Hrvatski Telekom, and it's the one for the most demanding audience as well: GenZ. For everything about technology, connection and communication, you can ask HT. For everything about the juniors, you can ask them, and for everything about launching a new communication platform – you can ask Señor.
We all remember that feeling when your mom would pick out a shirt for you at the store or your dad would put together a playlist for your birthday without even consulting you. Although HT (23) is a GenZer himself, the smarter way to get to know GenZers and create an offer that they would actually consider using was to – ask them. We surveyed GenZers so we could identify their needs and wishes, find out what matters to them and what we could help them with. This dialogue doesn't end here since the whole idea of the #TebeSePita (#ItsUpToYou) platform is based on a constant relationship with the GenZers in order to come up with activities and services that will help us create a world of better opportunities together, whether we're talking about a STEM academy, a YT game show or a new offer. This is just the beginning!
You're the only one that knows what matters to you. We're here to help you make it happen. – HT
Data-free apps appeared at the top of their list of priorities, so we made sure that they were included in the offer. Whether you'll use them to fix your single friend up, launch a start-up or learn a new TikTok choreography – that's up to you! And whether you'll learn more about this intergenerational collaboration or not is also up to you, so just keep scrolling and check out all of the campaign materials.
ONCE AGAIN JURE JUDGES IDEJAX
As a part of Dani komunikacija festival, our Head of Creative Jurica Ćorluka will evaluate the best ideas in Croatian advertising on IdejaX. This year, he’ll judge campaigns in the Best on Market and Best of Positive Change categories. Good luck to all competitors!
A NEW PROJECT IN COOPERATION WITH HRVATSKI TELEKOM
How to make a good communication campaign? Students from the Study of design in Zagreb now know how. In order to familiarize themselves with the entire creative process, they spent the last two months developing creative concepts and visuals for HT’s project Telekom eSports Championship. All under the watchful mentoring eye of Señor. Bravo for them, their professors and Hrvatski Telekom![Read more]