People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
Latest News
WHAT STOOD OUT IN 2025
IVA TAKES A LOOK BACK AT THE YEAR BEHIND US
To ease back into work mode after the holidays, here’s an interview in which our Iva talks about the successes and challenges of the past year, navigating the sea of AI slop, the impact of cocoa prices on our brainstorming sessions, and her favorite projects. Thanks, Advertiser Serbia <3
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NEW TVC FOR JGL
Dry and irritated eyes need the kind of relief brought by the new Vizol S Hydro Lipid Balance eye drops, and those drops needed an ad to show that very relief in action. The TVC continues the “Believe your own eyes” communication platform we created for JGL.
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