People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
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NEW TVC FOR JGL
Dry and irritated eyes need the kind of relief brought by the new Vizol S Hydro Lipid Balance eye drops, and those drops needed an ad to show that very relief in action. The TVC continues the “Believe your own eyes” communication platform we created for JGL.
[Read more]A SHOULDER THAT UNDERSTANDS YOU
THE PARENTING HANDBOOK FOR BETTER MENTAL HYGIENE IN CHILDREN
The Parenting Handbook for Better Mental Hygiene in Children – A Shoulder That Understands You (Rame za shvaćanje) came to be as part of Wiener’s Mental Hygiene project, which we have been collaborating on with Wiener and a number of partners for the past four years.
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