Science has yet to explain why some people pay for a cinema ticket only to stare at their own phone instead of the giant screen in front of them. While scientists are investigating, bonbon decided to act.
A TRIP TO THE CINEMA, IN YOUR OWN WAY
Why would a telecommunications company shoot ads telling people not to use their phones? Because bonbon makes it your own, and when you’re in the cinema that means enjoying the movies without ringing, vibrations, notifications, and glowing screens. A flexible operator always adapts to your needs, even when that need is for the genius two rows in front to finally put his phone back in his pocket. Cinema troublemakers often think they go unnoticed, so instead of another lecture on etiquette, we decided to give them the recognition they dese
“Bzzz. Bzzz. Bzzz.” - the phone of the guy next to you, who’s convinced vibration cannot be heard.
AN AWARD YOU DON’T WANT TO WIN
While directors and actors at typical film award ceremonies dream of hearing their movie's name called out, our ceremony celebrates a slightly different kind of star: irritating cinemagoers. The titles of the nominated films are inspired by big-screen classics, and Bruno plays the lead in every single one. Elf, robot or broker, Bruno just can't leave his phone alone, and that can only mean one thing - he always takes home the award for the most irritating person in the cinema. To find out which films triumphed, watch the spots below - or dash to your nearest cinema.
Credits
Señor
Jurica Ćorluka ~ Head of creative | Nikša Modrić ~ copywriter | Tomislav Fabijanić ~ Head of design | Renata Poljanac ~ Account Director | Iva Kaligarić ~ Strategic Director
Associates
Vanja Vikalo ~ Animator, illustrator | Žarko Komar ~ Composer | Vedran Klemens ~ Illustrator
Hrvatski Telekom
Martina Riplin ~ Senior brand manager | Iva Pregernik - Multibrand Group Leader | Tajana Čonka ~ Senior brand manager
