How many pieces of clothing go in a collection? Why are collections made for two seasons at the same time? Are all customers then actually collectors? When working on a merch for Wiener, your biggest concern are the features of the fashion product group.
WIENER INSURES YOUR PIECE OF MIND… AND OUTFIT!
Since being insured at Wiener, customers have the luxury of forgetting about big worries and enjoying the small ones. In short, this is the main idea of the "Insures your piece of mind" platform - remember the first and second flight. And before you continue reading, it is important to remember that in the 360 world we live in, the platform exists not only in TV spots and online formats, but also in every physical material that communicates with the audience and conveys a unique brand message - including clothing.
CARE INSTRUCTIONS: CAREFREE. WASH & WEAR.
The task of preparing a sponsor’s merch to warm up followers on social networks for the holidays has grown into the Carefree Collection - a new fashion (sub) brand tailored with the aim of solving your worries about what to wear on various occasions. It all started with Carefree Sweatshirts that solve your worries about what to wear when you don’t feel like ironing, and other shirts are crumpled (and when they aren't!), when you don't know what to pair jeans with or what to wear for the first date.
The collection has “carefree” woven into every detail. When you spot #smallworries on the horizon, just stroke the plushy part and watch them disappear. The sweatshirt doesn’t stretch (unlike your smile). Tailored for XXL pleasure, it might not solve world peace, but it will look great and will surely stamp out worries about what to wear today. And that’s a good start!
First, the influencers tried them on for size. Then they shared the Carefree sweatshirts’ photos on their profiles and gifted them to their most anxious followers. That way, in one stroke, this project solved many problems, including the one community manager was having over creating good content and achieving engagement that, instead of using some generic tricks, connects followers and deepens the brand’s message.
DON’T WORRY, NO ONE WILL BE LEFT SHORTSLEEVED
The long sleeves were quickly out of stock, so we prepared a short-sleeved edition for the new season that could be won in the summer competition - a Carefree T-shirt.
WE NAILED IT!
When designing each item, it was important to find a detail that would make an ordinary garment carefree. In the third edition, we went three steps further and offered our followers not a pair, but an unpaired pair of Carefree Socks that will solve your worries when one is swallowed by a washing-machine or pierced by a mischievous thumb. In that way, the Carefree Collection has covered the worries of merch from head to toe - and there is always room to expand the collection. Stay tuned!
I nailed this one! - foot model
Vanja Blumenšajn ~ Very Creative Director | Valentina Mavretić ~ Copywriter | Lucija Drača ~ Junior Copywriter | Tomislav Fabijanić ~ Head of Design | Tomislav Šestak ~ Art Director | Marija Lončar ~ Art Director | Dora Kasun ~ Designer | Martina Petric ~ Junior Designer | Danijela Maričević ~ Head of Account | Anamarija Vuić ~ Account Manager | Maria Šimurina ~ Senior Account Executive | Anamarija Tadić ~ Account Assistant
Branka Šćepanović ~ Product Developer (ROBA MERCHANDISE) | Tvornica čarape MIRO ~ Product Developer | Nikola Zelmanović ~ Photographer | Boris Miletić ~ Photographer | Kristijan Iličić, Andrea Trgovčević, Damir Kedžo, Lidija Lešić, Slađana Ostić, Pamela Smoljanić, Martina Vuletić, Maša Zibar, KUKU$, Fabijan Pavao Medvešek i Zara Hrvatin ~ Influencers
Alina Radusin ~ Director of Marketing and Corporate Communications | Anja Burčak ~ Marketing Specialist | Mirna Kukec ~ Corporate Communications Specialist