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catch-the-wave-header

Client

Atlantic Grupa

Brand

Atlantic Grupa

Date

April 2016

Category

Corporate communications

CATCH THE WAVE

Annual reports are sexy. Or at least Señor thinks they should be. Remember that the next time they hand you that thick book with dull financial reports and corporate ownership structure. There’s something creatively challenging when you try to sum up the unique vision of a company into a couple of headlines in an annual report. 

RIDING THE WAVE OF SUCCESS

Atlantic Grupa is a multinational food & beverages company - a leading fast-moving consumer goods producer in southeast Europe and the European leader in sports food supplement production. It has had a successful year marked with growth, internationalization and expansion and wants to continue this positive trend. If we add the “Ocean of opportunities” slogan into this equation, we’ve got ourselves a brief for a new corporate overview. 

THINK INSIDE THE BOX

While creating a new annual report we wanted to build on this strategic goal - playing with the name and slogan (Atlantic Grupa - Ocean of opportunities) and to invite their employees, partners and investors to join them on this journey, to come aboard and... catch the wave! The result is a wave-shaped book - a simple idea that is as inviting in both its form and its message. It’s a good thing we thought inside the box this time. 

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Vinko Čuljak ~ Art Director, Illustrator | Iva Kaligarić ~ Strategic Director | Nina Trumbić - Account, Production Manager

Atlantic Grupa

Gabrijela Kasapović ~ Corporate Communications Director | Tina Miličić ~ Corporate Communications Intern

This project wouldn’t have been as good without

Cerovski Print Boutique ~ Print | Prozirni namještaj ~ Plexi box | Tomislav Marić ~ Project Photographer | Adam Bukvić ~ Case Video Author

catch-the-wave-header
You don't expect that something so simple can be so to the point. All the complexity of a business summed up in one element that illustrates the brand essence. It's one of those things that you pull-off or you don’t, but when you do - it’s out of this world.

Gabrijela Kasapović - Corporate Communications Director, Atlantic Grupa

catch-the-wave-header
The idea came about pretty quickly, but we couldn’t find a solution for the box. I thought I was going to have to call the client and tell him we couldn't pull this off. When we finally found the contractors who could execute the idea, I almost hugged them.

Vanja Blumenšajn - Very Creative Director

senor no hablo espanol