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Hrabro-telefon-ako-samo-promatras-kao-da-zlostavljas-header

Client

Hrabri telefon

Brand

Hrabri telefon

Date

April 2014

Category

Social impact

JUST WATCHING IS THE SAME AS ABUSING

Ideja X 2014
Outward 2016
Outward 2016

In The Hitchiker’s Guide to the Galaxy, the legendary book by Douglas Adams, one of the characters defines SEP or Somebody Else’s Problem field as: “...something we can't see, or don't see, or our brain doesn't let us see, because we think that it's somebody else's problem. The brain just edits it out, it's like a blind spot.” Can abuse hide behind such a problem field?

I’D RATHER NOT GET INVOLVED

Child abuse happens daily, often in front of observers. Unfortunately, even with witnesses, it often goes by unreported. Even though abuse is recognized as socially unacceptable, for a variety of reasons (fear, the path of least resistance, “it’s none of my business”), witnesses often look the other way. It was them specifically that we wanted to warn that just standing by, and watching the vicious circle of abuse take place, is almost equally damaging as the actual abuse.

LIGHT AT THE END OF THE TUNNEL

Great campaigns help but sometimes people need to be…. enlightened. Using a classic medium and a simple intervention, people passing by become participants and suddenly face the consequences of ignoring the problem: if you just stand there watching, it’s as if you are abusing!

Credits

Señor

Billboard: Vanja Blumenšajn ~ Very Creative Director, Copywriter | Imelda Ramović ~ Designer (Mireldy) | Ivana Rubelj ~ Designer | Iva Kaligarić ~ Strategic Director | 
Video: Vanja Blumenšajn ~ Director, Editor | Boris Miletić ~ Director, Editor | Ivan Slipčević ~ Director of Photography | Iva Kaligarić ~ Producer | Sanja Šiljković ~ Post Production | PaLiGaSi ~ Lighting | Damir Žižić ~ Photographer

Hrabri telefon

Ella Selak Bagarić ~ Project Coordinator | Hana Hrpka ~ President | Jelena Tomić ~ Vice President

Special thanks to

Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdi, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others

Hrabro-telefon-ako-samo-promatras-kao-da-zlostavljas-header
The campaign was noticed among children, parents and other adults. We sent a strong message and in the end got recognition from the advertising industry and from the community. We continue to receive praises to this day! What a wonderful collaboration with Señor!

Hana Hrpka - President of Hrabri telefon

Hrabro-telefon-ako-samo-promatras-kao-da-zlostavljas-header
This campaign is our little contribution to a better society. We tried to look at a huge problem from another angle and encouraged people to react. Each of us has a responsibility to stop the violence.

Iva Kaligarić - Strategic Director

Hrabro-telefon-ako-samo-promatras-kao-da-zlostavljas-header
Advertising has incredible power to affect society. We have the responsibility to (at least occasionally) use it to turn the spotlight on important things such as human rights and the protection of vulnerable groups.

Vanja Blumenšajn - Very Creative Director

senor no hablo espanol