In The Hitchiker’s Guide to the Galaxy, the legendary book by Douglas Adams, one of the characters defines SEP or Somebody Else’s Problem field as: “...something we can't see, or don't see, or our brain doesn't let us see, because we think that it's somebody else's problem. The brain just edits it out, it's like a blind spot.” Can abuse hide behind such a problem field?
I’D RATHER NOT GET INVOLVED
Child abuse happens daily, often in front of observers. Unfortunately, even with witnesses, it often goes by unreported. Even though abuse is recognized as socially unacceptable, for a variety of reasons (fear, the path of least resistance, “it’s none of my business”), witnesses often look the other way. It was them specifically that we wanted to warn that just standing by, and watching the vicious circle of abuse take place, is almost equally damaging as the actual abuse.
LIGHT AT THE END OF THE TUNNEL
Great campaigns help but sometimes people need to be…. enlightened. Using a classic medium and a simple intervention, people passing by become participants and suddenly face the consequences of ignoring the problem: if you just stand there watching, it’s as if you are abusing!
Billboard: Vanja Blumenšajn ~ Very Creative Director, Copywriter | Imelda Ramović ~ Designer (Mireldy) | Ivana Rubelj ~ Designer | Iva Kaligarić ~ Strategic Director | Video: Vanja Blumenšajn ~ Director, Editor | Boris Miletić ~ Director, Editor | Ivan Slipčević ~ Director of Photography | Iva Kaligarić ~ Producer | Sanja Šiljković ~ Post Production | PaLiGaSi ~ Lighting | Damir Žižić ~ Photographer
Ella Selak Bagarić ~ Project Coordinator | Hana Hrpka ~ President | Jelena Tomić ~ Vice President
Special thanks to
Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdi, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others