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Client

Pod Zidom Bistro & Wine Bar

Brand

Pod Zidom Bistro & Wine Bar

Date

May 2016

Category

Beverages

POD ZIDOM WINES

Regpak 2016

Pod Zidom (Under the Wall), a restaurant in Zagreb, joined up with one of Croatia’s most renowned winemakers, Krauthaker, to make a red and a white cuvée, two exceptional wines that complement the bistro’s wine list. 

A TOAST TO SIMPLICITY

The main challenge was to conceptually connect the product’s packaging with the restaurant it represents, and to make it distinct and recognizable. The color-coded labels keep the information symbolically hidden under the (paper) flap, so you can find out more about the contents by looking under the label and… Under the Wall! Just don’t end up under the table from all that wine tasting.

The initial goals were met: it’s easy to tell the wine bottles apart, plus they stand out among the many great labels that the bistro has to offer (the waiters already have plenty of work as is). In addition, another big success was accomplished: the 2016 Regpak award for best packaging in the region.

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Imelda Ramović ~ Designer (Mireldy) | Iva Kaligarić ~ Strategic Director | Maja Danica Pečanić ~ Project Photographer

Pod Zidom

Borna Janeš ~ Owner

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The wines were supposed to be in line with the concept of the bistro – uncompromising excellence packaged in an informal and accessible way. We decided to go with domestic varieties, the best Croatian winemakers and our favorite agency. We see the results every day on the faces of our satisfied guests.

Borna Janeš - Pod Zidom, Owner

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Da Vinci said: Simplicity is the ultimate perfection. I don’t believe in perfection, but we always strive for it by refining ideas and eliminating the unnecessary.

Vanja Blumenšajn - Very Creative Director

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