Smart and careful money management will probably never make it into the chorus of a trap hit, but it definitely made it into our new campaign.
Inflation is doing its thing, prices are skyrocketing, and everyday expenses are creeping up from all sides. In this climate, mindless spending has quickly gone out of style. Today, most consumers are smart shoppers - people who aren't cheap, but know the exact value of their money. They compare, they think things through, and they refuse to overpay if they don't have to. Simply put: they are people who watch their money. And for them, the best place to be is bonbon, because they know they’ll always get great bundles at excellent prices.
To communicate this, we decided to take the well-known phrase of "watching your money" completely literally in our new campaign, showing what it actually looks like when someone really keeps an eye on their cash.
Credits
Señor
Iva Kaligarić ~ Strategy Director | Jurica Ćorluka ~ Head of Creative | Tomislav Fabijanić ~ Head of Design | Renata Poljanac ~ Account Director | Polina Livaić - Designer | Marko Đaković - Designer
Collaborators
Vanja Vikalo ~ Animator, Illustrator | Dubravko Robić ~ Composer | Vedran Klemens ~ Illustrator
Hrvatski Telekom
Martina Riplin ~ Senior Brand Manager | Iva Pregernik - Multibrand Group Manager | Tajana Čonka ~ Senior Brand Manager
