People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
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NEW SIMPA CAMPAIGN FOR HRVATSKI TELEKOM
More money, more problems? Not if you ask prepaid users, who just want to surf without unexpected costs. That’s why Hrvatski Telekom created eSimpa — the only 100% digital option with which prepaid users surf without situations in which money is still being taken from their account after they run out of gigs. Find out how we capitalized on that information in creating the new HT campaign.
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Four new faces
In the last few months, four new colleagues joined us in all three departments — Monika Vodopija strengthened the design department, Mario Štrok refreshed the copy room, and Anja Mihaljević and Nika Novak reinforced the account lines. We wish our fresh señoritas and señor a warm welcome and a cold piña colada!
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