People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
WE BRANDED INDIREKT’S JUBILEE
NEW BONBON CAMPAIGN IS BONBON!
After much exploration and comparison, we concluded it would be best to make a sequel to the successful bonbon campaign „It's human to compare“ and remind ourselves as to how the everyday life look for the smart shoppers, target audience of bonbon, with their unbelievable power of perception, rational thinking and natural curiosity.[Read more]