People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
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OUT-OUT-OUT OF OFFICE
THE WHOLE AGENCY IS OFF
We have one very important task ahead of us: getting properly rested. The project runs from the 3rd to the 16th of August, the goal is total relaxation and lounging, and the target is an agency that can’t wait to frolic in the sea.
[Read more]IVA ON AI, IN BLACK AND WHITE
A SHORT INTERVIEW FOR LIDER
When it comes to AI in marketing, everyone is crossing swords, and our Iva has joined the fray with her pen for Lider's Agencijsko bilo. Are AI campaigns killing creativity, what are the implications of the slop era, and does the future hold artificial perfection or humanity with all its flaws? Find out in this short and sweet interview.
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