People may prefer the winners, but the Kaktus jury seems to prefer the Losers! Kaktus Festival, the largest Serbian advertising festival, declared our online campaign for WWF Adria the Best Integrated Digital Campaign in Serbia.
We rotated our wheel of (un)luck last year in several countries in the Balkans with the aim of raising public awareness of the harmful effects of small hydropower plants on rivers and suspending state incentives for their construction, and you can recall the (un)lucky jackpot numbers here.
After winning silver at IdejaX, we have nothing to add but to say that this was a great year to be a Loser and that we can’t wait to put the Kaktus statue on our prize shelf - especially since we don’t need to water it.
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SEE YOU AT THE POST PROGRAM PINT
IVA IS A PANELIST AT DANI KOMUNIKACIJA
Our very own Iva will join fellow experts at the Post Program Pint panel for a relaxed, yet serious conversation about the state of creativity in the advertising industry. Has technological progress made creativity cheap, or has the hyperinflation of ideas actually made it more valuable than ever? Find out with us on May 8th at 5:50 PM in Rovinj. The panel will take place at the DK LLLounge, and questions and hot takes from the audience are more than welcome. Hope you’ll beer there with us!
[Read more]WHAT STOOD OUT IN 2025
IVA TAKES A LOOK BACK AT THE YEAR BEHIND US
To ease back into work mode after the holidays, here’s an interview in which our Iva talks about the successes and challenges of the past year, navigating the sea of AI slop, the impact of cocoa prices on our brainstorming sessions, and her favorite projects. Thanks, Advertiser Serbia <3
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