After much exploration and comparison, we concluded it would be best to make a sequel to the successful bonbon campaign „It's human to compare“ and remind ourselves as to how the everyday life look for the smart shoppers, target audience of bonbon, with their unbelievable power of perception, rational thinking and natural curiosity.
This time, the offer demanded even less exploring and comparing, because bonbon is giving an infinite discount on every monthly package purchase after the first one! What can be better than that? Maybe an infinite hair growth, if we ask the protagonist of our new campaign. See why below!
WE BRANDED INDIREKT’S JUBILEE
Irena presented us to Vilnius
Besides thinking of our own creative strategy, our branding specialist Irena is also thinking of ways to present it to others - in this case the students of Marketing Communication at Vilnius University. A big thank you to prof. Morana Fudurić of EFZG for giving us a chance to contribute to the academic community and a big thank you to our soon-to-be colleagues for coming up with questions so great that we learned something new from them ourselves.[Read more]