In a sea of t-shirts in all colors, patterns and sizes, it’s hard to decide which one, when and how to wear. The winter Carefree Sweatshirt for Wiener Insurance was desirable, but with the arrival of warmer days we started sweating because of the question what to wear when we put this universally practical sweatshirt together with other long sleeved clothes on the bottom of the wardrobe?
ONE SHIRT THAT FITS ALL
When we threw ourselves into the making of summer t-shirts, a sea of small worries emerged: should they be short-sleeved or sleeveless? Red, white or colorful? Dry-fit or cotton? A few intense fashion-production weeks later we are proud to announce that the new summer Carefree T-shirts are ready for your most chill summer so far. You don’t even have to worry about how you’re going to wear it: under a dress or on pants (or skirt-shorts?), with sneakers or flip-flops, to a beach or balcony party. They are 100% cotton so you don't even have to iron them - just dry them in the summer breeze and enjoy.
How a shirt can be men’s or women’s? - focus group participant, N=1
DON’T WORRY - YOU DON’T HAVE TO PULL STRINGS
We’ve also solved the worries of influencers what to wear for their latest posts, and you can wear it too. Follow Wiener’s Instagram profile and win it in a contest. Good luck!
ZAGREB DESIGN WEEK
PINCH OF NOSTALGIA
Poluotok and its gastronostalgic visual identity deserved their PR feeding the hungry designers at the Zagreb Design Week, and Vizkultura made sure that, apart from all over Croatia, Poluotok makes its rounds around portals. You can read the article here, and everything about the project here.[Read more]