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Client

Iskon

Brand

Iskon

Date

April 2016

Category

Telecom

LOOKING FOR GREAT CAMPAIGNS IN EVERYDAY LIFE?

Ideja X 2016

You friend’s boyfriend troubles are soap opera material, Monday mornings in the office are pure horror, the soccer game was a drama, the aunt who’s preaching the wisdom of homeopathy is a comedy. Is life imitating (the seventh) art? 

6 MONTHS OR HALF A YEAR?

The same time period sometimes sounds longer because of a different measuring unit – in consumer technology this effect is called unitosity – and we used it to rephrase the special offer from the brief (Iskon.TV: 6 months free) to Iskon.TV: Half a year free. This made the grace period seem longer and made it stand out among the competition. #science

AN IDLE MIND IS THE DEVIL’S PLAYGROUND

So goes the old saying, which – though it has a moralizing tone – carries some truth. With the right perspective, everything can look cinematic – if the existing TV package doesn’t offer enough interesting content, die-hard movie fans will simply look for entertainment elsewhere. That’s the reason why this was a great, relatable insight - one that will do a good job of presenting the package made just for them. 

We brought Iskon.TV into every hallway, stirring up drama in many buildings. If you’re intrigued by the strange messages that unexpectedly popped up - click here and check out the entire mini-campaign!

We alerted YouTube users and website visitors that there were better ways to entertain themselves, while giving Facebook users a chance to spice up everyday photos by adding subtitles. 

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Jurica Ćorluka - Creative Director, Copywriter | Vinko Čuljak ~ Designer | Iva Kaligarić ~ Strategic Director | Nina Trumbić ~ Project Lead

Associates

Miša Terzić ~ Director | Vladan Pavić ~ Director of Photography | Ana Šepić Šolaja ~ Producer (Centralna jedinica) | Katarina Bobić ~ Producer (Centralna jedinica)

ISKON

Zrinka Topalušić Paleka ~ Head of Communications, Public Relations and Sponsorships | Iva Pregernik Jungić ~ Marketing Communications Coordinator | Tajana Čonka ~ Marketing Communications Specialist | Iva Vukšić ~ Public Relations and Sponsorships Coordinator | Lovorka Pretnjak ~ Marketing Communications Specialist | Mateo Svećnjak ~ Event, Sponsorship and Promotions Coordinator | Saša Kramar ~ President of the Board | Krešimir Madunović ~ Board Member for Marketing and Sales

Iskon-fali-ti-super-kampanja-u-zivotu-header
There’s no lack of great TV content with Iskon, and no lack of great TV campaigns with Señor. I wish we always had big lofty budgets so we can have a series of high-end TV commercials such as these.

Iva Pregernik - Director of marketing communications, Iskon

Iskon-fali-ti-super-kampanja-u-zivotu-header
Note to myself: never cast actors with speaking-roles based on their previous non-speaking roles. A piece of advice that saves time and nerves. Hi, Jeff!

Vanja Blumenšajn - Very Creative Director

senor no hablo espanol