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Client

Ecolo d.o.o.

Brand

Olivica

Date

July 2019

Category

Food

OLIVICA PACKAGING

In the area of Vrbica, Lazinica was picking oblica olives and thus Olivica was born… This is how the story of olive oil begins, and we told it - on a label.

FAMILY MATTERS

Olive growing is a tradition that is passed on and nurtured by generations in the Lazinica family. In their olive grove near Skradin they carefully select and hand pick olives and then cold-press them into the finest extra virgin olive oil. What’s remarkable is that the oil - due to the immediate vicinity of the olive grove, the production plant and the tasting site - arrives to the table within three hours of harvest. The question was - how to create a premium look & feel (which is unquestionably justified by its quality) but keep the authenticity of family tradition?

ICA, ICA BABY

Since Ica (the Liburnian goddess of water worshipped for centuries as a vineyard and olive grove protector in this region), Vrbica (where the grove is located), the local sort oblica and the family name Lazinica all share the same ending - ica, the oil was named Olivica. Together with the olives, Ica also served as an inspiration for the label design that was embellished with the only thing fit for a goddess - gold.

In the area of Vrbica, Lazinica was picking oblica olives and thus Olivica was born... This is how the story of olive oil begins, in a place where Ica, the Liburnian goddess of water, has been watching over family olive groves ever since ancient Scardona, and where the Lazinica family hand picks the olives and turns them into the finest oil.
“When you’re thrilled with the very first idea.”, Anatolij Lazinica

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director, Copywriter | Zvonimira Milevčić ~ Junior Copywriter | Alen Lipuš ~ Art Director | Iva Kaligarić ~ Strategic Director | Stipe Bačić ~ Account Manager |

Associates

Klasja Habjan, Zita Nakić Vojnović (klasja&zita) ~ Designers | Damir Žižić ~ Project photographer

Ecolo d.o.o.

Anatolij Lazinica ~ CEO

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