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Client

Señor

Brand

unBLOK

Date

December 2017

Category

Self-initiated

UNBLOK

Izložba hrvatskog dizajna 2018

Anyone who’s ever stood in front of an empty piece of paper knows how horrible it is to come across a creative block – that frustrating feeling of staying on a road that leads nowhere. Can the current lack of creativity be tackled - creatively?

WHEN IDEAS DRY UP

Wanting to help our fellow creatives (and ourselves), we designed unBLOK, a multipurpose notebook that serves for saving ideas but also for encouraging them. Because, only creativity can spark creativity. Amongst the pages of the notebook you’ll find tasks whose aim is to break up the daily mental routine and stimulate the creative process. The end result is less important. What’s important is to forget about limits, self-censorship, comparisons and all the other enemies of creative freedom, and to surprise – yourself!

FESTIVAL OF CREATIVITY

And we didn’t stop there! We wanted to explore how many solutions there are to the same task and show that one question can have an infinite number of answers. That’s why unBLOK owners were invited to send us their completed tasks and participate in the BLOK party – an exhibition of submitted works – without the goal of evaluating or censoring. Because it’s the very diversity of solutions that opens up new perspectives, shows the value of different approaches and serves as inspiration.

Credits

Señor

Vanja Blumenšajn ~ Very Creative Director | Luka Pervan ~ Creative Director | Jurica Ćorluka ~ Creative Director | Zvonimira Milevčić ~ Junior Copywriter | Damir Mazinjanin ~ Art Director | Klasja Habjan ~ Art Director | Nina Trumbić ~ Project Lead

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Coming up with the tasks that inspire creativity in others in an unexpected and funny way was an unblok task in itself. Even though in this industry creativity is usually the answer and not a question or a task, this project proved it can be both.

Klasja Habjan - Art Director

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Advice for meetings: always bring a notebook. If, during a meeting, you get caught scribbling in a notebook, it will look like you’re paying close attention, but if you start taking notes on your phone, it will look like you’re rudely chatting with your buddies.

Luka Pervan - Creative Director

senor no hablo espanol